Simple guide to DNS

DNS, also known as 'Domain Name System,' is a system that connects websites by pairing domain names with specific IP addresses. In many ways you could look at it as being similar to a phonebook for the internet, but instead of listing names and phone numbers it lists website domain names and their corresponding IP addresses. If you own or operate a website, DNS is an important concept that you need to make sure you familiarise yourself with as much as possible.

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Now, in the modern business world, it is important to make sure you understand the importance of DNS, as well as why it matters to your business in the modern world. Working closely with a digital marketing agency in Kent to try to get the best outcome for the business is really important, and this is something DNS plays a big part in. At the end of the day, DNS servers are becoming more integral to the business world, especially when it comes to handling databases, etc. So, you need to know a little more about what DNS is, how it works, and why your business needs to be using it as much as possible.

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So how does it work?

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As if by some sort of magic, DNS is pretty much what allows you to type a name into a search bar as opposed to just a sequence of numbers. It's important to remember that the internet is a gigantic network of computers, and each computer is identified by its unique IP address. Without DNS we would all have to input long and complicated strings of numbers into our internet search bars in order to find the sites we wanted, and this is not practical. DNS simplifies things much more and makes for a far more efficient experience.

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What is a nameserver and how to change it?

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A nameserver is a special kind of server that keeps all the DNS records of your domain name, and provides the information to anyone requesting it. Each nameserver has its own address and can store the information on multiple websites. DNS systems allow users to move websites without having to change their domain names. Registering your website with a domain provider is the best place to start, and then you can manage your own domain name, and customisation options become much easier to deal with.

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Using DNS in business

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So how does your business use DNS these days? Well, one of using DNS in your business is that it helps to enhance security. So much of the business world is digitised these days, and this means you need to try to protect it as much as possible moving forward. If you use a DNS server it keeps the IP addresses within a company private, and this helps boost security. Secure DNS servers promote better security and protect the reputation of the business, which can only be a good thing.

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Making sure you understand why a DNS is important for business is certainly something you need to get right. There are a lot of ideas that you can use these days when it comes to improving your business, making things more secure, and coming up with ideas that can help increase business efficiency. Speak to your chosen digital agency in Kent about the best way of being able to make use of DNS as a business, and what this can do for the future of the company.